“What is next year’s food trend and how is it gonna happen?”
Is all about taking a leap of faith when it comes to food trends as it is unpredictable to be decided according to people’s desire towards foods and bakeries. However, the Covid-19 pandemic has been going on for a year and it has been discovered that people no longer demand for nice foods but consumptions that provide health definitions and sustainability. Within the next few minutes, we will be looking at a few categories that might be determined as next year’s food trend.
As the pandemic has done its job, causing an outrage towards cities and countries, citizens have been precautious all the time in terms of what they approached, especially food that they consume every meal. According to FoodBevMedia, transparency might be one of the factors that consumers are most concerned about. Under transparency, there are 3 categories which we have to take into account i.e. clear, concise and transparency. With these 3 main points, it leads into building trust and loyalty with customers as it allows them to attain more access towards knowledge and product’s application.
Photo credits to https://foodindustryexecutive.com/2020/08/demand-for-transparency-continues-to-increase/
On the other, it is important for all industries to conduct proper measurements towards safety and hygiene. For all manufacturing organizations, packaging should no longer be carried out manually or physically concerning the risk of germs infiltration but using Augmented Reality (AR) to design what’s best for customers. For another example, Green House Ingredient provides bakery recipes for all customers by using our emulco through implementing a QR Code design on top each cover of bottled products that links to the website.
It can also be foreseen that merchandisers will be slowly converting themselves into flexible packaging, meaning that materials such as foil, plastic and paper will be utilised to produce reusable wraps, bags etc. In accordance with the analysis executed by Market & Market, Compound Annual Growth Rate (CAGR) will increase by 4.5% from year 2020 to the year of 2025.
Moving forward & substantially, we must also not neglect the functionality of food. Undeniably said, as it is mentioned above, the pandemic has brought a huge impact towards customer’s choice of needs, shifting their focus from enjoyment and excitement to safety and health. Hence, it is important that the freshness and overall nutritions of living consumptions should be taken seriously when the process of making is carried out. In addition, according to Market Study Report, Global Functional Food Market size will be expected to gain market growth with a CAGR of 4.3% from the year of 2020 to the year of 2025. It will be expected to reach the amount of USD 173.74 billion from USD146.890 billion.
For the next category of food trend, we will be looking unto the impossible or possible in a way depending how people can actually achieve it i.e. creating upcycled foods. It is simply meant to convert wasted ingredients into edible foods. It was 19th of May earlier this year, Foodtank has announced that the term “upcycled food” was officially defined by the Upcycled Food Association, established in 2019. The Upcycled Food Association was established with the motive of saving the environment and encouraging people throughout the whole wide world to reduce food waste. Likewise, we have also discovered that one third of food consumptions were wasted annually by consumers and it is roughly about 1.3billion tonnes according to the Food & Agriculture Organization (FAO).
With all being said, these are possible factors that may become a food trend in the upcoming year. Get ready, be innovative!